Bring function to your data.
Leveraging your existing database will help to increase responses and drive revenue. Whether you’re personalizing your content to create more relevant messaging for each recipient, utilizing certain data points to trigger direct mail, email and digital ad campaigns, or you’re looking for help building your ideal audience – our targeted communications services will help.
Personalization is much more than putting a recipient’s name on a piece of direct mail. It means leveraging your existing database to drive the content of your communication, including but not limited to:
- Imagery that creates a better connection with the recipient based off of demographics, family setting, or the consumer’s known interests
- Use conditional logic to dynamically change blocks of text and headers to reflect a recipient’s interest
- Special offers that are customized to a recipient’s purchase history
With our automated mailing services, you are able to be proactive and reactive — allowing your customer’s behavior and activity to determine when your direct marketing communication will be most relevant and receive a higher response rate.
- Utilize conditional logic to automate the distribution of highly-targeted communications based on a specific interest
- Automate across channels leveraging both direct mail and email marketing communications to be in the right place, at the right time, with the right message
Expand your audience reach by leveraging your existing customer list to identify qualified households and businesses to target — ensuring that you’re connecting with the people you are most interested in reaching.
By creating a profile of what your most loyal customers look like, we pair that data against a database of over 750 data points for every U.S. household and business. Once identified, we are then able to utilize individual physical and Internet Protocol (IP) addresses to implement highly targeted direct mail and digital ad campaigns.