Outbound Teleservices

Sometimes you need to initiate contact with a key customer. Sometimes you need to find new prospects or generate leads. Sometimes you need to collect information for a research survey or to update a database. Yet, outbound call center activities have come under increasing public scrutiny and government regulation. Regardless, outbound teleservices are still an integral component of most contact center strategies.

The Jackson Group has become a leader in delivering efficient and effective results for outbound campaigns by combining the technology of predictive dialing, sophisticated database management and the skill of highly trained CSRs.* Some examples of our services include:

Lead Generation

Does this sound familiar? Your sales department is constantly urging marketing to produce more leads — and is always looking for better, more qualified leads. Marketing is concerned that their leads are neglected so long that they’re no longer qualified by the time sales gets around to contacting them. A well-designed, integrated lead generation system will ensure that both departments are satisfied, resolving this age-old battle.

The Jackson Group’s approach to lead generation involves four tightly integrated steps. First, select targets receive an outbound communication designed to identify their initial interest. Second, information is collected from the interested prospects so that they may be ranked in order of their likelihood and potential to purchase. Third, based on the qualification ranking, the highest scoring leads are distributed to the assigned sales channel while marketing retains the rest for further development. Finally, the lead status is tracked so senior management can monitor lead aging and follow-up results.

Database Hygiene

Most external mailing lists, and even some internal company databases, are dreadfully out of date. In a typical mailing list, 15 percent of the individuals die, retire, move or otherwise change their contact information each year. As you can see, it takes vigilant effort to keep your data at its most effective level, ensuring that your messages reach their intended targets.

The Jackson Group has extensive experience in developing marketing databases and designing direct marketing campaigns. We routinely cleanse and update databases prior to the launch of a highly targeted campaign. Clean data allows more accurate segmentation, and an increased use of personalization, and it improves deliverability and reduces waste.

Market Research

The Jackson Group’s outbound teleservices team can provide your marketing staff with valuable customer insights gleaned through both quantitative and qualitative research techniques. Partnering with The Jackson Group’s Strategic Planning Group or your own in-house research team, we can design, implement and analyze the results from various types of surveys and other data gathering research projects.